Plans and pricing

Boty Leads has three plans. You start for free and only move up when you grow. No lock-in, cancel whenever you want, and every plan includes a 14-day money-back guarantee.

Note

The prices on this page are the ones published on the Boty website (VAT included). The current source of truth is always the pricing page at leads.boty.agency/pricing.

Free — €0

To start capturing today, no card. Free forever.

• 1 WhatsApp number.
• Up to 50 leads per month.
• Unified WhatsApp inbox + basic AI scoring.
• Export your data whenever you want.
• (Does not include web forms or AI automations.)

Starter — €19/month (founder price)

To capture seriously through WhatsApp and web.

• WhatsApp + web forms.
• Up to 500 leads per month.
• AI automations.
• Ready-to-use qualification rubric.
• 3 seats for your team.

Pro — €39/month (founder price)

For teams that reply to every lead on time.

• Leads with no practical limit.
• Custom qualification rubric.
• Webhooks + integrations (n8n, Zapier, your CRM).
• GDPR: export and delete data in 1 click.
• Priority support.

The founder price

Note

If you subscribe during the launch, you keep €19/month (Starter) or €39/month (Pro) for as long as your subscription stays active. The standard prices of €69 and €119 will only apply to new customers starting in 2027. It’s not a discount off a previous price: it’s the founder price frozen for whoever joins now.

What counts as a “lead”

A lead is each unique contact that comes in through WhatsApp or your web forms during the month. If the same customer writes to you several times, it counts as a single lead. On Pro, leads have no practical limit.

AI credits

AI qualification and drafts consume credits from your plan. If you run out of the month’s allowance, your leads are kept and you can keep replying by hand; only the AI is paused until the next cycle.

Packs (multiple verticals)

If you use more than one Boty product, there are packs with a single price:

• Duo — 2 verticals of your choice (for example, Leads + Social), €59/month.
• Complete Pack — Boty Social, Leads and Mail, and each new vertical included for as long as your subscription stays active, €99/month.
• Custom — high volume or specific needs: talk to sales.

Annual

Note

Discounted annual billing is not available yet. Today billing is monthly. It will be announced when it’s ready.

How you subscribe and cancel

The purchase is made with Stripe, and later management (changing plan, updating the card, cancelling) is done from the Stripe customer portal. Details in Account and billing.