Brand and Brand Brain

The difference between text that “sounds like AI” and text that sounds like your brand is in the context you give Boty. This is where you set it up.

Your brand profile

In the Brand section you define:

• Name, description and industry.
• Audience you’re addressing.
• Tone (how you speak: friendly, technical, fun…).
• Content pillars (the topics you post about).

All this information is injected into every text generation, so the more complete and faithful it is, the better the result will sound.

Automatic brand extraction

If you don’t want to start from scratch, Boty can infer a first brand draft from:

• some text you paste, or
• a URL (your website), which Boty reads safely.

From there it proposes a name, description, industry, audience, tone and a few suggested pillars. You review and adjust them.

Free on purpose

Brand extraction and hashtag suggestion use real AI but don’t deduct credits: they’re part of onboarding so getting started is easy.

Usage limit

Brand extraction from a URL has a limit of a few requests per hour to prevent abuse. If you hit it, wait a bit and try again.

The Brand Brain

The Brand Brain is what makes the content truly sound like you. It’s a collection of samples of your own style (phrases, posts, examples of how you speak) that you store in Boty.

When you generate a caption, Boty:

1. Analyzes the topic you requested.
2. Searches your samples for the most similar ones by meaning.
3. Injects them into the prompt so the model writes with your vocabulary and tone.

This is real AI with brand context (what we technically call RAG), not a template. The more representative samples you store, the better it imitates you.

Note

If you don’t have any samples in the Brand Brain yet, generation still works with your brand profile; you’ll just have less style personalization.