Create a campaign with AI

Boty Mail’s flagship feature is writing your campaign for you from your business context. You go from the blank page to a complete draft in seconds, with the legal identity block and the unsubscribe footer already in place.

How a campaign is generated

1. Enter the campaign creation flow in your Mail area.
2. Fill in the five context fields:
   • your business industry,
   • what you sell,
   • audience,
   • campaign goal,
   • tone.
3. The AI returns a typed draft: content blocks + subject line + LSSI-CE identity block + unsubscribe footer.
4. You review and edit the draft before doing anything with it.

Legal compliance is set by the server, not the AI

The legal identity block (LSSI-CE) and the unsubscribe footer are injected on the server and the AI cannot remove them. This guarantees that every campaign meets the legal requirements even though the AI generates the body.

What it costs

Generating a campaign with AI consumes AI credits from your plan (campaign generation has a fixed credit cost). Credits are a quota separate from the sending quota. See AI credits.

The campaign is a draft, you decide

The generated campaign is a draft to review, never an automatic send. You review, adjust, and, when appropriate, send it. Before any send, the compliance gate is the last filter: it checks valid consent and a verified domain.

Honesty about sending and the editor

Real state of creation and sending

• The guaranteed “aha” today is the AI draft, not mass sending. The real send to your list is behind the production gate that opens in phases.
• The block content editor and the “send campaign” button are part of the ongoing product work. If the editor appears limited on your account or sending is not available, it’s because that part is being finished.
• There is still no full per-campaign analytics, no sending to multiple lists at once, and no automated sequences triggered by behavior. They are roadmap.

What already goes beyond a basic newsletter

• Multivariate subject lines: the AI proposes several subject variants and a winner is chosen with a deterministic criterion (math, not guesswork).
• Deliverability lint: reviews your content and warns you about issues that could send you to spam.
• List hygiene: deterministic bucketing + AI narrative to keep your audience healthy.